Leadership Is Renewal

Leadership Is Renewal

In some quarters profit is a dirty word.  Yet without profit activities are not sustainable. The leadership challenge is how profit is generated and how it is distributed.

Continuous innovation in the production and distribution of goods and services at a profit is the foundation of modern societies because it enables quality of life for more and more people; however resources are always limited in relation to wants.  Effective and thoughtful leadership from people in all areas of activity is slowly and steadily accepting responsibility for producing the competitive productivity and profits, quality of life, ecosystems sustainability, and progressive innovations that make life in our global village worthwhile, enabling – profit, people, planet, and progress – the 4P outcomes that define the good life.

Achieving 4P Outcomes

To achieve 4P outcomes effective leadership is essential at all levels across the business.

Effective leaders establish and gain commitment to ‘company values’ that are based on goals and direction that are consistent with the business strategy, for every part of the organisation.

Their passion, commitment and communication skills energise people to engage in actions that coordinate the cooperative alignment of company wide implementation activities that deliver strategic goals.

These leaders also sponsor and proactively contribute to methods of achieving continuous learning that is reflective, and creates a culture of improvement, change and renewal.

Effective leaders achieve – Direction, Engagement, Alignment, and Renewal – DEAR outputs enable 4P mutual benefit outcomes.

Renewal From Within


Every day learning and knowhow happens naturally in the activities of people throughout the company.  Sometimes it is not noticed or acknowledged as an asset, but quietly it drives continuous incremental change extending to customer and supply chains, and competitor networks.  Effective leaders sponsor and promote this learning, proactively encouraging sharing, so that everyone from the reception desk to the executive desk has the opportunity to make a contribution to change, which may be radical over time, e.g. developing a new business model or strategy, new brands, or a new employment identity.  This is the source of companywide engagement, commitment, alignment and renewal that delivers significant added value throughout the business.

Successful Companies Develop Leaders From Within

Successful companies know that developing the leadership capabilities of their managers is a constant, not a one off event.  When companies embed a leadership development strategy into their business strategy they derive the maximum impact from their investment in those people: successful implementation of their business strategy throughout the company.